We celebrate texture. We honor culture. We amplify confidence.

At Purple Mango Beauty, we are redefining what it means to experience textured beauty across hair, skin, body, and beyond. We create high-performance, tropical-inspired products built on innovation, transparency, and intention. We believe that beauty rooted in texture, culture, and identity deserves elevated solutions that not only deliver results, but empower the people who rely on them.

Purple Mango Beauty was created to celebrate every curl through intentional design, luxurious ingredients, and vibrant self-expression. We believe beauty isn't about fitting in, it's about showing up as your truest self and feeling radiant from root to tip. Born under the warm sun and inspired by tropical brilliance, our formulas and tools are engineered to enhance what nature already gave you, not change it.

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From the Start

How It All Began

Born from our founder’s lifelong pursuit of better curl care, our tools and products were created to define natural texture while protecting hair health. After years of heat damage from routine heat styling, she noticed that her once voluminous curls had transformed into straighter strands with only a faint wave at the roots. Instead of giving up, she became inspired. What if curls could be trained to remember their true pattern? That simple yet powerful question sparked the creation of The Curl Trainer™ PRO, a brush designed to help curls rediscover their natural rhythm. What began as one innovative tool quickly evolved into Purple Mango Beauty, a full collection of hair-care essentials made to bring science, soul, and shine to every routine.

Kristel Shelton
Purple Mango Beauty was created from the desire to create a world where your uniqueness is embraced and loved. And, I wanted products that reflect that. I wanted performance that felt luxurious and design that felt personal and fun. Everything we create is built to remind you how powerful it feels to show up as you.

Kristel Shelton

Founder & CEO